kim jacobs : : founder+creator, mental messages
Kim Jacobs is a seasoned creative director and managing partner of Shurn Group, a boutique branding and marketing firm she owns and operates with her husband Jay and daughter Jennifer as well as a handful of uber-talented professionals supporting the health and wellness markets. Currently she devotes most of her efforts to “mental messages,” a publishing platform dedicated to promoting personal potential by igniting the spark that awakens and inspires you to tap into and express your unlimited potential. Featuring life-affirming stories, ideas, quotes and images designed to awaken, inspire and honor the unlimited potential within us all, Mental Messages’ quarterly magazine, distinctive inspirational products and intimate conversational salons inspire dream seekers by stylishly sharing life’s wisdoms while rowing gently down the stream, promoting personal potential and quality of life.
“Through my love of typography and layout, I created Mental Messages to awaken and inspire the stirrings deep within us that have fallen silent. My objective is to produce little pieces of grace that help us navigate the currents in our lives. I want them to be special enough that they’ll be celebrated when they arrive, worthy of a special solitude, where you could curl up in a chair, maybe next to the fire, with a glass of wine or cup of tea, to savor the newest edition, letting it complement your aesthetic and treat you to beautiful style and sophisticated layouts that celebrate what you’re about or who you want to become. I want MM subscribers to looked forward to every issue, relish it when it arrives, cherish it every moment thereafter, as a resource for inspiration, a conversation piece, a source of comfort when it’s needed most.”
: : a 30+ year design career
With award winning work and global products, Kim designed the original Perry Ellis brand, corporate communications for American Express and distinctive product promotions for Estee Lauder. Together with husband, Jay, they co-founded a $20 million international packaging firm selling to Macy’s, Neiman Marcus and 70% of the leading US retailers, while creating an offshoot consumer brand targeting the international market and being closely monitored by Hallmark. In 1991, the husband and wife team headed a creative agency for multi-national companies, and a decade later Kim re-joined corporate America, creating award-winning corporate campaigns for a Fortune 200 entity. In 2008, Kim hung her shingle as creative head and managing partner of Shurn Group, concentrating on the wellness market, working with like minded companies focusing on topics of health and general well-being.